ISBN-10: 1506315380

ISBN-13: 9781506315386

Advertising Creative is the 1st “postdigital” inventive approach and copywriting textbook within which electronic expertise is woven all through each bankruptcy. The ebook will get correct to the purpose of advertisements via stressing key ideas and useful info scholars and dealing execs can use to speak successfully during this postdigital age. Drawing on own event as award-winning specialists in inventive ads, Tom Altstiel and Jean develop supply real-world insights on state-of-the-art issues, together with international, social media, business-to-business, in-house, and small corporation ads.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic expertise and its implications for the undefined, as they disclose the pervasive alterations skilled around the worldwide ads panorama. Their most vital revelation of all is the identity of the 3 characteristics that may outline the long run leaders of this undefined: Be a probability taker. comprehend expertise. dwell for ideas.

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Advertising Creative: Strategy, Copy, and Design


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